ASSESSMENT OF THE PSYCHOMETRIC PROPERTIES OF AN OPINION LEADERSHIP SCALE

被引：187

作者：

CHILDERS, TL

机构：

来源：

JOURNAL OF MARKETING RESEARCH | 1986年 / 23卷 / 02期

关键词：

D O I：

10.2307/3151666

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

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页码：184 / 188

页数：5

相关论文

共 32 条

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