DEALER DEPENDENCE LEVELS AND RECIPROCAL ACTIONS IN A CHANNEL OF DISTRIBUTION IN A DEVELOPING-COUNTRY

被引:343
作者
FRAZIER, GL
GILL, JD
KALE, SH
机构
[1] ARIZONA STATE UNIV, COLL BUSINESS, TEMPE, AZ 85287 USA
[2] WALKER CUSTOMER SATISFACT MEASUREMENTS, INDIANAPOLIS, IN USA
关键词
D O I
10.2307/1251524
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:50 / 69
页数:20
相关论文
共 84 条
[1]   THE ENVIRONMENT OF MARKETING CHANNEL DYADS - A FRAMEWORK FOR COMPARATIVE-ANALYSIS [J].
ACHROL, RS ;
REVE, T ;
STERN, LW .
JOURNAL OF MARKETING, 1983, 47 (04) :55-67
[2]  
Aldrich H, 1979, ORG ENV
[3]   RESOURCE-ALLOCATION BEHAVIOR IN CONVENTIONAL CHANNELS [J].
ANDERSON, E ;
LODISH, LM ;
WEITZ, BA .
JOURNAL OF MARKETING RESEARCH, 1987, 24 (01) :85-97
[4]  
ANDERSON J, 1988, IN PRESS PSYCHOL B
[5]   A MODEL OF THE DISTRIBUTORS PERSPECTIVE OF DISTRIBUTOR-MANUFACTURER WORKING RELATIONSHIPS [J].
ANDERSON, JC ;
NARUS, JA .
JOURNAL OF MARKETING, 1984, 48 (04) :62-74
[6]   DEVELOPMENT OF A CONTENT ANALYTIC SYSTEM FOR ANALYSIS OF BARGAINING COMMUNICATION IN MARKETING [J].
ANGELMAR, R ;
STERN, LW .
JOURNAL OF MARKETING RESEARCH, 1978, 15 (01) :93-102
[7]   ISSUES IN THE APPLICATION OF COVARIANCE STRUCTURE-ANALYSIS - A FURTHER COMMENT [J].
BAGOZZI, RP .
JOURNAL OF CONSUMER RESEARCH, 1983, 9 (04) :449-450
[8]   A PROSPECTUS FOR THEORY CONSTRUCTION IN MARKETING [J].
BAGOZZI, RP .
JOURNAL OF MARKETING, 1984, 48 (01) :11-29
[9]  
BAKER M, 1985, 10TH ANN MACR C ARL
[10]  
Beier F. J., 1969, DISTRIBUTION CHANNEL