STRATEGIC CHOICE AND MARKETING MANAGERS - AN EXAMINATION OF BUSINESS-LEVEL MARKETING OBJECTIVES

被引：39

作者：

BURKE, MC

机构：

来源：

关键词：

D O I：

10.2307/3151462

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：345 / 359

页数：15

共 38 条

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[7]

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