Position, Leverage and Opportunity: A Typology of Strategic Logics Linking Resources with Competitive Advantage

被引:79
作者
Bingham, Christopher B. [1 ]
Eisenhardt, Kathleen M. [2 ]
机构
[1] Univ Maryland, College Pk, MD 20742 USA
[2] Stanford Univ, Stanford, CA 94305 USA
基金
美国国家科学基金会;
关键词
D O I
10.1002/mde.1386
中图分类号
F [经济];
学科分类号
02 ;
摘要
The resource-based view's (RBVs) contribution toward understanding competitive advantage remains unfulfilled. A reason is the confounding of the concept of resources with RBVs strategic logic. We disentangle these by developing a typology of strategic logics (i.e., leverage, position, and opportunity) that specify alternative theoretical pathways linking resources with competitive advantage. We clarify their market assumptions, relevant performance objectives, and managerial challenges. Besides introducing the logic of opportunity, we indicate the central insight that competitive advantage stems from the linkages among resources, not just their attributes. Thus, while VRIN resources may be useful for creating advantage, they may be neither necessary nor sufficient for competitive advantage to ensue. Copyright (C) 2007 John Wiley & Sons, Ltd.
引用
收藏
页码:241 / 256
页数:16
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