ORIENTATION CONGRUENCY EFFECTS ON THE IDENTIFICATION OF DISORIENTED SHAPES

Effects of orientation on identification can be attenuated when other patterns at the same (or a similar) orientation are identified in close temporal contiguity. In Experiments 1 and 2, letters were presented simultaneously in brief masked displays. Identification accuracy was much higher when the letters had consistent orientations than when the letters had different orientations within a display. In Experiment 3, two letters were presented sequentially. Identification accuracy was higher with congruent than with incongruent orientations. The results are unexpected if one assumes that the patterns themselves are rotated until upright prior to their identification, unless pattern rotation processes can be primed, and that priming requires orientation congruence between the priming and primed stimulus. The results are expected if the orientation of a frame of reference can be adjusted to the orientation of the patterns during the identification process.