A MICROMODELING APPROACH TO INVESTIGATE THE ADVERTISING-SALES RELATIONSHIP

被引：44

作者：

BLATTBERG, RC

JEULAND, AP

机构：

来源：

MANAGEMENT SCIENCE | 1981年 / 27卷 / 09期

关键词：

D O I：

10.1287/mnsc.27.9.988

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

引用

收藏

页码：988 / 1005

页数：18

相关论文

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