DIRECT-TO-THE-PUBLIC ADVERTISEMENT OF PRESCRIPTION DRUGS

[11] KERR HD, 1986, NEW ENGL J MED, V314, P523

[12] PRESCRIPTION DRUG ADVERTISING - TRENDS AND IMPLICATIONS [J]. SOCIAL SCIENCE & MEDICINE, 1985, 20 (03) : 191 - 197

[13] EFFECTS OF PROMOTION ON PHARMACEUTICAL DEMAND [J]. SOCIAL SCIENCE & MEDICINE, 1985, 20 (11) : 1191 - 1197

[14] MATCHING PRESCRIPTION DRUGS AND CONSUMERS - THE BENEFITS OF DIRECT ADVERTISING [J]. NEW ENGLAND JOURNAL OF MEDICINE, 1985, 313 (08) : 513 - 515

[15] MCMAHON FG, 1986, NEW ENGL J MED, V314, P524

[16] MELLIN G W, 1962, N Engl J Med, V267, P1184, DOI 10.1056/NEJM196212062672305

[17] MOLOTSKY I, 1984, NY TIMES 1115, pB12

[18] MORRIS LA, 1984, DRUG ADVERTISING CON

[19] OBRIEN M, 1986, NEW ENGL J MED, V314, P523

[20] ASHP POSITION ON DIRECT-TO-CONSUMER ADVERTISING OF PRESCRIPTION DRUG PRODUCTS [J]. AMERICAN JOURNAL OF HOSPITAL PHARMACY, 1986, 43 (07): : 1763 - 1764

[11] KERR HD, 1986, NEW ENGL J MED, V314, P523

[12] PRESCRIPTION DRUG ADVERTISING - TRENDS AND IMPLICATIONS [J]. SOCIAL SCIENCE & MEDICINE, 1985, 20 (03) : 191 - 197

[13] EFFECTS OF PROMOTION ON PHARMACEUTICAL DEMAND [J]. SOCIAL SCIENCE & MEDICINE, 1985, 20 (11) : 1191 - 1197

[14] MATCHING PRESCRIPTION DRUGS AND CONSUMERS - THE BENEFITS OF DIRECT ADVERTISING [J]. NEW ENGLAND JOURNAL OF MEDICINE, 1985, 313 (08) : 513 - 515

[15] MCMAHON FG, 1986, NEW ENGL J MED, V314, P524

[16] MELLIN G W, 1962, N Engl J Med, V267, P1184, DOI 10.1056/NEJM196212062672305

[17] MOLOTSKY I, 1984, NY TIMES 1115, pB12

[18] MORRIS LA, 1984, DRUG ADVERTISING CON

[19] OBRIEN M, 1986, NEW ENGL J MED, V314, P523

[20] ASHP POSITION ON DIRECT-TO-CONSUMER ADVERTISING OF PRESCRIPTION DRUG PRODUCTS [J]. AMERICAN JOURNAL OF HOSPITAL PHARMACY, 1986, 43 (07): : 1763 - 1764