AUDIENCE ROLE IN THE EVOLUTION OF FICTIONAL TELEVISION CONTENT

被引：10

作者：

MCDONALD, DG ^{[1
]}

SCHECHTER, R ^{[1
]}

机构：

[1] UNIV SO CALIF,ANNENBERG SCH COMMUN,LOS ANGELES,CA 90089

来源：

JOURNAL OF BROADCASTING & ELECTRONIC MEDIA | 1988年 / 32卷 / 01期

关键词：

D O I：

10.1080/08838158809386684

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

引用

页码：61 / 71

页数：11

共 25 条

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[3]

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[5]

BEVILLE HM, 1985, AUDIENCE RATINGS RAD

[6]

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[7]

CRANDALL RW, 1974, PUBLIC POLICY, V22, P513

[8] TRENDS IN NETWORK PRIME-TIME PROGRAMMING, 1953-74 [J].

DOMINICK, JR ;

PEARCE, MC .

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[9]

EHRENBERG ASC, 1968, J ADVERTISING RES, V8, P55

[10] TELEVISION PROGRAM TYPES [J].

FRANK, RE ;

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