MARKET MEASUREMENT AND PLANNING WITH A SIMULTANEOUS-EQUATION MODEL

被引：21

作者：

SCHULTZ, RL ^{[1
]}

机构：

[1] UNIV PITTSBURGH,GRAD SCH BUSINESS,PITTSBURGH,PA

来源：

关键词：

D O I：

10.2307/3149755

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：153 / 164

页数：12

共 20 条

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[5]

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[6]

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[7]

GRUMBRIDGE JL, 1966, MARKETING MANAGEMENT

[8]

Joun Y.P., 1966, THESIS U WASHINGTON

[9]

Kotler P., 1971, MARKETING DECISION M

[10] A CROSS-SECTION ANALYSIS OF NON-BUSINESS AIR-TRAVEL [J].

LANSING, JB ;

BLOOD, DM .