JUST-IN-TIME EXCHANGE RELATIONSHIPS IN INDUSTRIAL-MARKETS

被引：106

作者：

FRAZIER, GL ^{[1
]}

SPEKMAN, RE ^{[1
]}

ONEAL, CR ^{[1
]}

机构：

[1] UNIV EVANSVILLE, SCH BUSINESS ADM, EVANSVILLE, IN 47702 USA

来源：

JOURNAL OF MARKETING | 1988年 / 52卷 / 04期

关键词：

D O I：

10.2307/1251633

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：52 / 67

页数：16

共 84 条

[41]

HUTCHINS D, 1986, FORTUME 0609, P64

[42] THE MARKETING STRATEGY CENTER - DIAGNOSING THE INDUSTRIAL MARKETERS INTERDISCIPLINARY ROLE [J].

HUTT, MD ;

SPEH, TW .

JOURNAL OF MARKETING, 1984, 48 (04) :53-61

[43]

Jackson B.B., 1985, WINNING KEEPING IND

[44] AN EMPIRICAL-INVESTIGATION OF SOME ANTECEDENTS OF OPPORTUNISM IN A MARKETING CHANNEL [J].

JOHN, G .

JOURNAL OF MARKETING RESEARCH, 1984, 21 (03) :278-289

[45] THE BUYING CENTER - STRUCTURE AND INTERACTION PATTERNS [J].

JOHNSTON, WJ ;

BONOMA, TV .

JOURNAL OF MARKETING, 1981, 45 (03) :143-156

[46] FOLLY OF REWARDING A, WHILE HOPING FOR B [J].

KERR, S .

ACADEMY OF MANAGEMENT JOURNAL, 1975, 18 (04) :769-783

[47]

Kiesler C. A., 1969, CONFORMITY

[48] EFFECT OF COMMITMENT TO FUTURE INTERACTION ON REACTIONS TO NORM VIOLATIONS [J].

KIESLER, CA ;

KIESLER, SB ;

PALLAK, MS .

JOURNAL OF PERSONALITY, 1967, 35 (04) :585-&

[49] GENERIC CONCEPT OF MARKETING [J].

KOTLER, P .

JOURNAL OF MARKETING, 1972, 36 (02) :46-54

[50]

Kotler P, 1984, MARKETING MANAGEMENT

← 1 2 3 4 5 6 7 8 9 →