MEASURING THE EFFECT OF RETAIL STORE PROMOTIONS ON BRAND AND STORE SUBSTITUTION

被引：175

作者：

KUMAR, V ^{[1
]}

LEONE, RP ^{[1
]}

机构：

[1] UNIV TEXAS,COLL BUSINESS ADM,AUSTIN,TX 78712

来源：

JOURNAL OF MARKETING RESEARCH | 1988年 / 25卷 / 02期

关键词：

D O I：

10.2307/3172649

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：178 / 185

页数：8

共 21 条

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