EFFECT OF SERVER INTRODUCTION ON RESTAURANT TIPPING

被引：73

作者：

GARRITY, K

DEGELMAN, D

机构：

来源：

JOURNAL OF APPLIED SOCIAL PSYCHOLOGY | 1990年 / 20卷 / 02期

关键词：

D O I：

10.1111/j.1559-1816.1990.tb00405.x

中图分类号：

B84 [心理学];

学科分类号：

04 ; 0402 ;

摘要：

The effect of a server introducing herself by name on restaurant tipping was investigated. Forty‐two, 2‐person dining parties were randomly assigned to either a name or a no name introduction condition. The use of a buffet brunch reduced contact between server and diners and held bill size constant. Results indicated that having the server introduce herself by name resulted in a significantly higher tipping rate (23.4%) than when the server did not introduce herself by name (15.0%), p < .001. Tipping rate also was affected by method of payment, with diners who charged the meal having a higher rate (22.6%) than those paying cash (15.9%), p < .001. The findings suggest the importance of initial server‐diner interactions. Possible alternative explanations and suggestions for future research are provided. Copyright © 1990, Wiley Blackwell. All rights reserved

引用

页码：168 / 172

页数：5

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