CONSUMER RESPONSE TO TELEVISION COMMERCIALS - THE IMPACT OF INVOLVEMENT AND BACKGROUND MUSIC ON BRAND ATTITUDE FORMATION

被引：407

作者：

PARK, CW ^{[1
]}

YOUNG, SM ^{[1
]}

机构：

[1] UNIV ARIZONA, ACCOUNTING, TUCSON, AZ 85721 USA

来源：

关键词：

D O I：

10.2307/3151772

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：11 / 24

页数：14

共 47 条

[1] BROOKS LR, 1978, COGNITION CATEGORIZA
[2] BURLESON GL, 1979, UNPUB RETAILER CONSU
[3] ATTITUDE AND ATTITUDE-CHANGE
CIALDINI, RB
PETTY, RE
CACIOPPO, JT
[J]. ANNUAL REVIEW OF PSYCHOLOGY, 1981, 32 : 357 - 404
[4] COHEN JB, 1982, JUN INV C
[5] Cohen Joel B., 1982, ADV CONSUM RES, P94
[6] Fishbein M, 1975, BELIEF ATTITUDE INTE
[7] FISKE ST, 1982, AFFECT COGNITION
[8] FISKE ST, 1981, PERSONALITY COGNITIO
[9] THE EFFECTS OF MUSIC IN ADVERTISING ON CHOICE BEHAVIOR - A CLASSICAL-CONDITIONING APPROACH
GORN, GJ
[J]. JOURNAL OF MARKETING, 1982, 46 (01) : 94 - 101
[10] GRAYSTON D, 1974, IND MANAGEMENT, V4, P38