CONSUMER RESPONSE TO TELEVISION COMMERCIALS - THE IMPACT OF INVOLVEMENT AND BACKGROUND MUSIC ON BRAND ATTITUDE FORMATION

被引：407

作者：

PARK, CW ^{[1
]}

YOUNG, SM ^{[1
]}

机构：

[1] UNIV ARIZONA, ACCOUNTING, TUCSON, AZ 85721 USA

来源：

关键词：

D O I：

10.2307/3151772

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：11 / 24

页数：14

共 47 条

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