INFORMAL COMMUNICATION IN INDUSTRIAL MARKETS

被引：32

作者：

WEBSTER, FE ^{[1
]}

机构：

[1] DARTMOUTH COLL,AMOS TUCK SCH BUSINESS ADM,HANOVEN,NH

来源：

关键词：

D O I：

10.2307/3150107

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：186 / 189

页数：4

共 8 条

[1]

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[2] THE CHARACTERISTICS OF TECHNICALLY PROGRESSIVE FIRMS [J].

CARTER, CF ;

WILLIAMS, BR .

[3]

COX DF, 1967, RISK TAKING INFORMAT

[4]

Katz E., 1955, PERSONAL INFLUENCE

[5]

LEVITT T, 1965, INDUSTRIAL PURCHASIN

[6]

Rogers EM., 2003, DIFFUSION INNOVATION, V5

[7] APPLICABILITY OF COMMUNICATION THEORY TO INDUSTRIAL MARKETS [J].

WEBSTER, FE .

[8]

WEBSTER FE, UNPUBLISHED PAPER