PRACTICAL PROCEDURE FOR MEDIA SELECTION

被引：13

作者：

BROWN, DB ^{[1
]}

机构：

[1] ARTHUR D LITTLE INC,CAMBRIDGE,MA

来源：

关键词：

D O I：

10.2307/3149458

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：262 / 269

页数：8

共 15 条

Banks, Seymour .

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BASS, FM ;

LONSDALE, RT .

[3] MEDIA SELECTION BY LINEAR-PROGRAMMING [J].

BROWN, DB ;

WARSHAW, MR .

[4]

BUZZELL RD, 1964, MATH MODELS MARKETIN, P77

[5]

DAY RL, 1962, J ADVERTISING RES, V2, P40

[6]

ENGEL JF, 1964, J ADVERTISING RES, V4, P42

[7] SOME OPTIMIZATION PROBLEMS IN ADVERTISING MEDIA PLANNING [J].

LEE, AM ;

BURKART, AJ .

[8] DECISION RULES FOR MEDIA SCHEDULING - STATIC CAMPAIGNS [J].

LEE, AM .

[9]

MEVIK OB, 1966, J ADVERTISING RES, V6, P29

[10]

STASCH SF, 1965, J ADVERTISING RES, V5, P40