A PRICE EXPECTATIONS MODEL OF CUSTOMER BRAND CHOICE

被引：256

作者：

KALWANI, MU

YIM, CK

RINNE, HJ

SUGITA, Y

机构：

[1] RICE UNIV, JESSE H JONES GRAD SCH ADM, HOUSTON, TX 77251 USA

[2] BRIGHAM YOUNG UNIV, INST BUSINESS MANAGEMENT, PROVO, UT 84602 USA

来源：

关键词：

D O I：

10.2307/3172584

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：251 / 262

页数：12

共 44 条

[1] Belsley D. A., 1980, REGRESSION DIAGNOSTI
[2] Ben-Akiva Moshe E., 1985, DISCRETE CHOICE ANAL
[3] BUTLEZ A, 1975, 7510 EUR I ADV STUD
[4] DELLABITTA AJ, 1974, ADV CONSUM RES, V1, P359
[5] IMPACT OF DEALS AND DEAL RETRACTION ON BRAND SWITCHING
DODSON, JA
TYBOUT, AM
STERNTHAL, B
[J]. JOURNAL OF MARKETING RESEARCH, 1978, 15 (01) : 72 - 81
[6] EFFECT OF INITIAL SELLING PRICE ON SUBSEQUENT SALES
DOOB, AN
CARLSMIT.JM
FREEDMAN, JL
[J]. JOURNAL OF PERSONALITY AND SOCIAL PSYCHOLOGY, 1969, 11 (04) : 345 - &
[7] THE LEAD EFFECT OF MARKETING DECISIONS
DOYLE, P
SAUNDERS, J
[J]. JOURNAL OF MARKETING RESEARCH, 1985, 22 (01) : 54 - 65
[8] EMERY F, 1970, PRICING STRATEGY, P98
[9] PRICE AS AN INDICATOR OF QUALITY - REPORT ON AN ENQUIRY
GABOR, A
GRANGER, CWJ
[J]. ECONOMICA, 1966, 33 (129) : 43 - 70
[10] GREENE WH, 1986, LIMDEP USERS MANUAL