THE LEAD EFFECT OF MARKETING DECISIONS

被引：42

作者：

DOYLE, P

SAUNDERS, J

机构：

来源：

JOURNAL OF MARKETING RESEARCH | 1985年 / 22卷 / 01期

关键词：

D O I：

10.2307/3151550

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：54 / 65

页数：12

相关论文

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