MODELING ADVERTISING-SALES RELATIONSHIPS INVOLVING FEEDBACK - A TIME-SERIES ANALYSIS OF 6 CEREAL BRANDS

被引：37

作者：

AAKER, DA

CARMAN, JM

JACOBSON, R

机构：

来源：

JOURNAL OF MARKETING RESEARCH | 1982年 / 19卷 / 01期

关键词：

D O I：

10.2307/3151536

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

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页码：116 / 125

页数：10

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