A STOCHASTIC BRAND CHOICE FRAMEWORK FOR ECONOMETRIC MODELING OF TIME-SERIES MARKET SHARE BEHAVIOR

被引：35

作者：

BASS, FM ^{[1
]}

PILON, TL ^{[1
]}

机构：

[1] UNIV TEXAS,AUSTIN,TX 78712

来源：

JOURNAL OF MARKETING RESEARCH | 1980年 / 17卷 / 04期

关键词：

D O I：

10.2307/3150501

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：486 / 497

页数：12

相关论文

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