EQUILIBRIUM STOCHASTIC CHOICE AND MARKET PENETRATION THEORIES - DERIVATIONS AND COMPARISONS

被引：70

作者：

BASS, FM ^{[1
]}

JEULAND, A ^{[1
]}

WRIGHT, GP ^{[1
]}

机构：

[1] PURDUE UNIV,W LAFAYETTE,IN 47907

来源：

关键词：

D O I：

10.1287/mnsc.22.10.1051

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

引用

页码：1051 / 1063

页数：13

共 15 条

[1] BASS FM, 1974, 455 PURD U KRANN GRA
[2] BASS FM, 1970, J MARKETING RES, V11, P1
[3] MCCONNELLS EXPERIMENTAL BRAND CHOICE DATA
CHARLTON, P
EHRENBER.AS
[J]. JOURNAL OF MARKETING RESEARCH, 1973, 10 (03) : 302 - 307
[4] Chatfield C., 1970, J ROYAL STAT SOC C, V19, P240
[5] Ehrenberg A. S. C., 1972, REPEAT BUYING
[6] GREENE JD, 1971, J ADVERTISING RES, V11, P9
[7] Herniter J., 1971, MANAGE SCI, V18, P102
[8] ENTROPY MODEL OF BRAND PURCHASE BEHAVIOR
HERNITER, JD
[J]. JOURNAL OF MARKETING RESEARCH, 1973, 10 (04) : 361 - 375
[9] COMPARISON OF ENTROPY MODEL AND HENDRY MODEL
HERNITER, JD
[J]. JOURNAL OF MARKETING RESEARCH, 1974, 11 (01) : 21 - 29
[10] Johnson N.L., 1969, DISCRETE DISTRIBUTIO