PERCEIVED ORGANIZATIONAL ETHICS AND THE ETHICAL DECISIONS OF SALES AND MARKETING PERSONNEL

Using a scenario-based approach, this study analyzed data collected from marketers with sales backgrounds and investigated the impact of perceived organizational ethics on their ethical issue recognition, ethical judgments, and ethical behavioral intentions. The results indicated that perceived organizational ethics, which was operationalized with two separate measures, was positively related to both the ethical judgments and expressed behavioral intentions of respondents. Further, ethical issue recognition was positively associated with ethical judgments and expressed behavioral intentions, and ethical judgments were positively related to ethical behavioral intentions. The findings suggest that, in order to enhance sales professionals' ethical reasoning, organizations should focus on developing an ethical context that is relevant to the issues confronted by sales professionals in their work and that is as specific as possible with regard to these ethical dilemmas.