LINKING PRODUCT FEATURES TO PERCEPTIONS - SELF-STATED VERSUS STATISTICALLY REVEALED IMPORTANCE WEIGHTS

被引：46

作者：

NESLIN, SA

机构：

来源：

JOURNAL OF MARKETING RESEARCH | 1981年 / 18卷 / 01期

关键词：

D O I：

10.2307/3151316

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：80 / 86

页数：7

共 14 条

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