THE EFFECT OF PERCEIVED ADVERTISING COSTS ON BRAND PERCEPTIONS

被引：235

作者：

KIRMANI, A

机构：

来源：

关键词：

D O I：

10.1086/208546

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：160 / 171

页数：12

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KIRMANI, A ;

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Nunnally J., 1978, PSYCHOMETRIC METHODS, V2nd