MONEY TALKS - PERCEIVED ADVERTISING EXPENSE AND EXPECTED PRODUCT QUALITY

被引：255

作者：

KIRMANI, A ^{[1
]}

WRIGHT, P ^{[1
]}

机构：

[1] STANFORD UNIV,GRAD SCH BUSINESS,STANFORD,CA 94305

来源：

JOURNAL OF CONSUMER RESEARCH | 1989年 / 16卷 / 03期

关键词：

D O I：

10.1086/209220

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：344 / 353

页数：10

相关论文

共 23 条

[1] ARCHIBALD RB, 1983, J CONSUM RES, V29, P347
[2] THE MODERATOR MEDIATOR VARIABLE DISTINCTION IN SOCIAL PSYCHOLOGICAL-RESEARCH - CONCEPTUAL, STRATEGIC, AND STATISTICAL CONSIDERATIONS
BARON, RM
KENNY, DA
[J]. JOURNAL OF PERSONALITY AND SOCIAL PSYCHOLOGY, 1986, 51 (06) : 1173 - 1182
[3] ON THE SPONTANEITY OF TRAIT ATTRIBUTION - CONVERGING EVIDENCE FOR THE ROLE OF COGNITIVE STRATEGY
BASSILI, JN
SMITH, MC
[J]. JOURNAL OF PERSONALITY AND SOCIAL PSYCHOLOGY, 1986, 50 (02) : 239 - 245
[4] Bem D. J., 1972, ADV EXPT SOCIAL PSYC, V6, P1, DOI [10.1016/S0065-2601(08)60024-6, DOI 10.1016/S0065-2601(08)60024-6]
[5] THE INFORMATION-PROCESSING OF COORDINATED MEDIA CAMPAIGNS
EDELL, JA
KELLER, KL
[J]. JOURNAL OF MARKETING RESEARCH, 1989, 26 (02) : 149 - 163
[6] POSTDECISION EXPOSURE TO RELEVANT INFORMATION
EHRLICH, D
GUTTMAN, I
SCHONBACH, P
MILLS, J
[J]. JOURNAL OF ABNORMAL AND SOCIAL PSYCHOLOGY, 1957, 54 (01): : 98 - 102
[7] NEW PRODUCT PREANNOUNCING BEHAVIOR - A MARKET SIGNALING STUDY
ELIASHBERG, J
ROBERTSON, TS
[J]. JOURNAL OF MARKETING RESEARCH, 1988, 25 (03) : 282 - 292
[8] AUTOMATIC PROCESSING OF FUNDAMENTAL INFORMATION - THE CASE OF FREQUENCY OF OCCURRENCE
HASHER, L
ZACKS, RT
[J]. AMERICAN PSYCHOLOGIST, 1984, 39 (12) : 1372 - 1388
[9] MANAGING WHAT CONSUMERS LEARN FROM EXPERIENCE
HOCH, SJ
DEIGHTON, J
[J]. JOURNAL OF MARKETING, 1989, 53 (02) : 1 - 20
[10] PROCESSES OF CAUSAL ATTRIBUTION
KELLEY, HH
[J]. AMERICAN PSYCHOLOGIST, 1973, 28 (02) : 107 - 128