ALTERNATIVE WAYS OF SEEKING KNOWLEDGE IN CONSUMER RESEARCH

[1] ON METHOD IN CONSUMER RESEARCH - A CRITICAL RELATIVIST PERSPECTIVE [J]. JOURNAL OF CONSUMER RESEARCH, 1986, 13 (02) : 155 - 173

[2] MARKETING, SCIENTIFIC PROGRESS, AND SCIENTIFIC METHOD [J]. JOURNAL OF MARKETING, 1983, 47 (04) : 18 - 31

[3] ANDERSON PF, 1986, 1786035 HARV BUS SCH

[4] Bagozzi R.P., 1980, CAUSAL MODELS MARKET

[5] BELK RW, 1987, ADV CONSUM RES, V14, P1

[6] A NATURALISTIC INQUIRY INTO BUYER AND SELLER BEHAVIOR AT A SWAP MEET [J]. JOURNAL OF CONSUMER RESEARCH, 1988, 14 (04) : 449 - 470

[7] BERGER J, 1982, KNOWLEDGE VALUES SOC

[8] Berger P., 1967, SOCIAL CONSTRUCTION

[9] CLASSICAL-CONDITIONING OF PREFERENCES FOR STIMULI [J]. JOURNAL OF CONSUMER RESEARCH, 1985, 12 (03) : 316 - 323

[10] MEAD AND BLUMER - THE CONVERGENT METHODOLOGICAL PERSPECTIVES OF SOCIAL BEHAVIORISM AND SYMBOLIC INTERACTIONISM [J]. AMERICAN SOCIOLOGICAL REVIEW, 1980, 45 (03) : 409 - 419

[1] ON METHOD IN CONSUMER RESEARCH - A CRITICAL RELATIVIST PERSPECTIVE [J]. JOURNAL OF CONSUMER RESEARCH, 1986, 13 (02) : 155 - 173

[2] MARKETING, SCIENTIFIC PROGRESS, AND SCIENTIFIC METHOD [J]. JOURNAL OF MARKETING, 1983, 47 (04) : 18 - 31

[3] ANDERSON PF, 1986, 1786035 HARV BUS SCH

[4] Bagozzi R.P., 1980, CAUSAL MODELS MARKET

[5] BELK RW, 1987, ADV CONSUM RES, V14, P1

[6] A NATURALISTIC INQUIRY INTO BUYER AND SELLER BEHAVIOR AT A SWAP MEET [J]. JOURNAL OF CONSUMER RESEARCH, 1988, 14 (04) : 449 - 470

[7] BERGER J, 1982, KNOWLEDGE VALUES SOC

[8] Berger P., 1967, SOCIAL CONSTRUCTION

[9] CLASSICAL-CONDITIONING OF PREFERENCES FOR STIMULI [J]. JOURNAL OF CONSUMER RESEARCH, 1985, 12 (03) : 316 - 323

[10] MEAD AND BLUMER - THE CONVERGENT METHODOLOGICAL PERSPECTIVES OF SOCIAL BEHAVIORISM AND SYMBOLIC INTERACTIONISM [J]. AMERICAN SOCIOLOGICAL REVIEW, 1980, 45 (03) : 409 - 419