ON METHOD IN CONSUMER RESEARCH - A CRITICAL RELATIVIST PERSPECTIVE

被引:139
作者
ANDERSON, PF
机构
关键词
D O I
10.1086/209058
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:155 / 173
页数:19
相关论文
共 150 条
  • [1] ADAIR JG, 1981, J THEORY SOCIAL MAR, P31
  • [2] Ajzen I, 1980, UNDERSTANDING ATTITU
  • [3] MARKETING, SCIENTIFIC PROGRESS, AND SCIENTIFIC METHOD
    ANDERSON, PF
    [J]. JOURNAL OF MARKETING, 1983, 47 (04) : 18 - 31
  • [4] ANDERSON PF, 1981, REV SOME RECENT PHIL
  • [5] [Anonymous], 1985, AGENCY PROBLEMS FINA
  • [6] [Anonymous], 1979, DICT PHILOS
  • [7] [Anonymous], 1970, BELIEFS ATTITUDES HU
  • [8] [Anonymous], 1953, ESSAYS POSITIVE EC
  • [9] Bagozzi R.P., 1980, CAUSAL MODELS MARKET
  • [10] Bandura A., 1977, SOCIAL LEARNING THEO