ON METHOD IN CONSUMER RESEARCH - A CRITICAL RELATIVIST PERSPECTIVE

[31] Blau P., 1977, INEQUITY HETEROGENEI

[32] Blaug M., 1980, METHODOLOGY EC

[33] DURKHEIM AND MAUSS REVISITED - REPLY TO BUCHDAHL,GERD [J]. STUDIES IN HISTORY AND PHILOSOPHY OF SCIENCE, 1982, 13 (04): : 305 - 311

[34] Bloor D., 1976, KNOWLEDGE SOCIAL IMA

[35] BRODBECK M, 1982, MARKETING THEORY PHI

[36] THE CONCEPT OF EXTERNAL VALIDITY [J]. JOURNAL OF CONSUMER RESEARCH, 1982, 9 (03) : 240 - 244

[37] DESIGNING RESEARCH FOR APPLICATION [J]. JOURNAL OF CONSUMER RESEARCH, 1981, 8 (02) : 197 - 207

[38] BEYOND EXTERNAL VALIDITY [J]. JOURNAL OF CONSUMER RESEARCH, 1983, 10 (01) : 112 - 114

[39] SOME PROBLEMS WITH FALSIFICATIONISM IN ECONOMICS [J]. PHILOSOPHY OF THE SOCIAL SCIENCES, 1984, 14 (04) : 489 - 495

[40] Carlson E. A, 1966, GENE CRITICAL HIST

[31] Blau P., 1977, INEQUITY HETEROGENEI

[32] Blaug M., 1980, METHODOLOGY EC

[33] DURKHEIM AND MAUSS REVISITED - REPLY TO BUCHDAHL,GERD [J]. STUDIES IN HISTORY AND PHILOSOPHY OF SCIENCE, 1982, 13 (04): : 305 - 311

[34] Bloor D., 1976, KNOWLEDGE SOCIAL IMA

[35] BRODBECK M, 1982, MARKETING THEORY PHI

[36] THE CONCEPT OF EXTERNAL VALIDITY [J]. JOURNAL OF CONSUMER RESEARCH, 1982, 9 (03) : 240 - 244

[37] DESIGNING RESEARCH FOR APPLICATION [J]. JOURNAL OF CONSUMER RESEARCH, 1981, 8 (02) : 197 - 207

[38] BEYOND EXTERNAL VALIDITY [J]. JOURNAL OF CONSUMER RESEARCH, 1983, 10 (01) : 112 - 114

[39] SOME PROBLEMS WITH FALSIFICATIONISM IN ECONOMICS [J]. PHILOSOPHY OF THE SOCIAL SCIENCES, 1984, 14 (04) : 489 - 495

[40] Carlson E. A, 1966, GENE CRITICAL HIST