SOCIAL MARKETING - ITS ETHICAL DIMENSIONS

[1] [Anonymous], REPORT COMMITTEE ETH

[2] BEAUCHAMP TL, 1975, ETHICS PUBLIC POLICY

[3] BOULDING K, 1972, ETHICS PERSUASION

[4] UNDERSTANDING SOCIAL RESPONSIBILITY PUZZLE - WHAT DOES BUSINESSMAN OWE TO SOCIETY [J]. BUSINESS HORIZONS, 1967, 10 (04) : 45 - 50

[5] Davis K., 1975, BUSINESS SOC ENV RES

[6] SOCIAL MARKETING - APPROACH TO PLANNED SOCIAL CHANGE [J]. JOURNAL OF MARKETING, 1971, 35 (03) : 3 - 12

[7] KOTLER P, 1975, MARKETING NONPROFI 5

[8] LAZER W, 1973, SOCIAL MARKETING PER, P10

[9] MAPPES TA, 1977, SOCIAL ETHICS MORALI

[10] Walton C. C., 1977, ETHICS CORPORATE CON

[1] [Anonymous], REPORT COMMITTEE ETH

[2] BEAUCHAMP TL, 1975, ETHICS PUBLIC POLICY

[3] BOULDING K, 1972, ETHICS PERSUASION

[4] UNDERSTANDING SOCIAL RESPONSIBILITY PUZZLE - WHAT DOES BUSINESSMAN OWE TO SOCIETY [J]. BUSINESS HORIZONS, 1967, 10 (04) : 45 - 50

[5] Davis K., 1975, BUSINESS SOC ENV RES

[6] SOCIAL MARKETING - APPROACH TO PLANNED SOCIAL CHANGE [J]. JOURNAL OF MARKETING, 1971, 35 (03) : 3 - 12

[7] KOTLER P, 1975, MARKETING NONPROFI 5

[8] LAZER W, 1973, SOCIAL MARKETING PER, P10

[9] MAPPES TA, 1977, SOCIAL ETHICS MORALI

[10] Walton C. C., 1977, ETHICS CORPORATE CON