DECISION-MAKING UNDER UNCERTAINTY - DIRECT MEASUREMENT APPROACH

被引：17

作者：

BONOMA, TV ^{[1
]}

JOHNSTON, WJ ^{[1
]}

机构：

[1] OHIO STATE UNIV, COLL ADM SCI, COLUMBUS, OH 43210 USA

来源：

关键词：

D O I：

10.1086/208760

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：177 / 191

页数：15

共 50 条

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SHANTEAU, JC .

JOURNAL OF EXPERIMENTAL PSYCHOLOGY, 1970, 84 (03) :441-&

[4]

[Anonymous], 1971, CONSUMER DEMAND NEW

[5]

Bauer R.A., 1960, DYNAMIC MARKETING CH, P389

[6]

Bonoma T. V., 1979, Decision Sciences, V10, P39, DOI 10.1111/j.1540-5915.1979.tb00005.x

[7] SOME EFFECTS OF SOURCE BEHAVIOR ON TARGETS COMPLIANCE TO THREATS [J].

BONOMA, TV ;

TEDESCHI, JT .

BEHAVIORAL SCIENCE, 1973, 18 (01) :34-41

[8] METHODOLOGY FOR STUDY OF INDIVIDUAL AND SOCIAL CHOICE BEHAVIOUR [J].

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[9]

BONOMA TV, 1978, DECISION SCI, V9, P206

[10]

BONOMA TV, 1978, 319 U PITTSB WORK PA