PERCEIVED RISK IN MAIL-ORDER AND RETAIL STORE BUYING

[1] Bauer R.A., 1960, DYNAMIC MARKETING CH, P389

[2] INDIVIDUAL AND SITUATIONAL DIFFERENCES IN DESIRE FOR CERTAINTY [J]. JOURNAL OF ABNORMAL AND SOCIAL PSYCHOLOGY, 1957, 54 (02): : 225 - 229

[3] Campbell DT, 1963, EXPT QUASI EXPT DESI, P34

[4] PERCEIVED RISK AND CONSUMER DECISION-MAKING - THE CASE OF TELEPHONE SHOPPING [J]. JOURNAL OF MARKETING RESEARCH, 1964, 1 (04) : 32 - 39

[5] COX DF, 1967, RISK TAKING INFORMAT

[6] FERGUSON GA, 1959, STATISTICAL ANALYSIS

[1] Bauer R.A., 1960, DYNAMIC MARKETING CH, P389

[2] INDIVIDUAL AND SITUATIONAL DIFFERENCES IN DESIRE FOR CERTAINTY [J]. JOURNAL OF ABNORMAL AND SOCIAL PSYCHOLOGY, 1957, 54 (02): : 225 - 229

[3] Campbell DT, 1963, EXPT QUASI EXPT DESI, P34

[4] PERCEIVED RISK AND CONSUMER DECISION-MAKING - THE CASE OF TELEPHONE SHOPPING [J]. JOURNAL OF MARKETING RESEARCH, 1964, 1 (04) : 32 - 39

[5] COX DF, 1967, RISK TAKING INFORMAT

[6] FERGUSON GA, 1959, STATISTICAL ANALYSIS