QUALITY PERCEPTIONS AND ASYMMETRIC SWITCHING BETWEEN BRANDS

被引：188

作者：

ALLENBY, GM ^{[1
]}

ROSSI, PE ^{[1
]}

机构：

[1] UNIV CHICAGO,CHICAGO,IL 60637

来源：

关键词：

QUALITY; ASYMMETRIC SWITCHING; NONHOMOTHETIC UTILITY; LOGIT MODELS;

D O I：

10.1287/mksc.10.3.185

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：185 / 204

页数：20

共 23 条

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