A MARKETING AUDIT USING A CONCEPTUAL-MODEL OF CONSUMER-BEHAVIOR - APPLICATION AND EVALUATION

被引：39

作者：

TYBOUT, AM ^{[1
]}

HAUSER, JR ^{[1
]}

机构：

[1] MIT,ALFRED P SLOAN SCH MANAGEMENT,CAMBRIDGE,MA 02139

来源：

关键词：

D O I：

10.2307/1251544

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：82 / 101

页数：20

共 43 条

[1]

Bagozzi R.P., 1980, CAUSAL MODELS MARKET

[2]

Bem D. J., 1972, ADV EXPT SOCIAL PSYC, V6, P1, DOI [10.1016/S0065-2601(08)60024-6, DOI 10.1016/S0065-2601(08)60024-6]

[3] STATISTICAL EVALUATION OF TRANSIT PROMOTION [J].

BLATTBERG, RC ;

STIVERS, SR .

[4]

Brunswik E., 1952, CONCEPTUAL FRAMEWORK

[5]

CARROLL JD, 1967, RELATING PREFERENCE

[6]

CHOFFRAY JM, 1978, STUDIES MANAGEMENT S, V10, P209

[7] LINEAR-MODELS IN DECISION-MAKING [J].

DAWES, RM ;

CORRIGAN, B .

EINHORN, HJ .

ORGANIZATIONAL BEHAVIOR AND HUMAN PERFORMANCE, 1971, 6 (01) :1-27

[9]

Fishbein M., 1967, READINGS ATTITUDE TH, P477

[10]

FISHBEIN M, 1972, ADV COMMUNICATION RE, P275