DEVELOPMENT AND TESTING OF A MODEL OF CONSIDERATION SET COMPOSITION

被引：414

作者：

ROBERTS, JH ^{[1
]}

LATTIN, JM ^{[1
]}

机构：

[1] STANFORD UNIV, GRAD SCH BUSINESS, STANFORD, CA 94305 USA

来源：

关键词：

D O I：

10.2307/3172783

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：429 / 440

页数：12

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