CONSUMER CHOICE BEHAVIOR - EXPERIMENTAL APPROACH

被引：35

作者：

HANSEN, F

机构：

[1] UNIV NEW HAMPSHIRE,WHITTEMORE SCH BUSINESS & ECON,DURHAM,NH

[2] UNIV NEW HAMPSHIRE,COMP CTR,DURHAM,NH

来源：

关键词：

D O I：

10.2307/3150078

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：436 / 443

页数：8

共 25 条

[11]

FESTINGER L, 1964, CONFLICT DECISION DI

[12]

Fishbein M., 1967, READINGS ATTITUDE TH, P477

[13]

HANSEN F, 1968, ATTITUDE RESEARCH RO

[14]

HANSEN F, 1968, FAL P C CHIC AM MARK

[15]

Hovland C.I., 1953, COMMUN PERSUATION

[16]

Katona G., 1960, POWERFUL CONSUMER

[17]

Klapper J.T., 1960, EFFECTS MASS COMMUNI

[18] COGNITIVE CONSISTENCY AND ATTITUDE-CHANGE [J].

MCGUIRE, WJ .

JOURNAL OF ABNORMAL AND SOCIAL PSYCHOLOGY, 1960, 60 (03) :345-353

MILLER, GA .

[20]

MURRAY HA, 1962, EXPLORATIONS PERSONA