A 2ND LOOK AT CHILDREN AND THE ADVERTISING OF PREMIUMS

被引：10

作者：

HESLOP, LA ^{[1
]}

RYANS, AB ^{[1
]}

机构：

[1] STANFORD UNIV,DEPT MARKETING,STANFORD,CA 94305

来源：

JOURNAL OF CONSUMER RESEARCH | 1980年 / 6卷 / 04期

关键词：

D O I：

10.1086/208784

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：414 / 420

页数：7

共 23 条

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SHIMP, TA .

JOURNAL OF MARKETING, 1977, 41 (01) :63-67

[5] CHILDRENS REACTIONS TO TELEVISION ADVERTISING - EXPERIMENTAL APPROACH [J].

GOLDBERG, ME ;

GORN, GJ .

JOURNAL OF CONSUMER RESEARCH, 1974, 1 (02) :69-75

[6]

LIEFELD JP, UNPUBLISHED

[7] BINOMIAL VARIABILITY IN SHORT-TERM MEMORY [J].

MURDOCK, BB ;

OGILVIE, JC .

PSYCHOLOGICAL BULLETIN, 1968, 70 (04) :256-&

[8]

Piaget J, 1965, CHILDS CONCEPTION PH

[9] CHILDREN AND COMMERCIAL PERSUASION - ATTRIBUTION THEORY ANALYSIS [J].

ROBERTSON, TS ;

ROSSITER, JR .

JOURNAL OF CONSUMER RESEARCH, 1974, 1 (01) :13-20

[10]

RUBIN RS, 1972, THESIS U MASSACHUSET

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