MEASURING PROFITABILITY OF ADVERTISING - EMPIRICAL STUDY

被引：38

作者：

LAMBIN, JJ

机构：

来源：

关键词：

D O I：

10.2307/2097764

中图分类号：

F8 [财政、金融];

学科分类号：

0202 ;

摘要：

引用

页码：86 / 103

页数：18

共 8 条

[1]

CHAMBERLIN EH, 1956, THEORY MONOPOLISTIC

[2]

DORFMAN R, 1954, AM ECONOMIC REV, V64

[3]

FARRAR DE, 1967, REV ECONOMICS ST FEB

[4]

KOYCK LM, 1954, DISTRIBUTED LAGS INV, pCH2

[5]

PALDA K, 1964, MEASUREMENT CUMULATI

[6]

STIGLER G, 1966, THEORY PRICE, P227

[7] ADVERTISING AND CIGARETTES [J].

TELSER, LG .

[8] AN OPERATIONS-RESEARCH STUDY OF SALES RESPONSE TO ADVERTISING [J].

VIDALE, ML ;

WOLFE, HB .