INDUCED-COMPLIANCE ATTITUDE-CHANGE - ONCE MORE WITH FEELING

The present study investigated the impact of the perception of emotion on attitude change in active participation situations. Subjects wrote counterattitudinal statements while their emotional experiences were independently manipulated by altering their facial expressions. Subjects who were led to experience additional negative affect changed their attitudes significantly more than did subjects who experienced no added emotional input. Conversely, subjects who were led to experience additional positive affect changed their attitudes significantly less than subjects in the other conditions. These results and their implications are discussed. © 1979.