ALTERNATING LEAST-SQUARES OPTIMAL-SCALING - ANALYSIS OF NONMETRIC DATA IN MARKETING-RESEARCH

被引:31
作者
PERREAULT, WD [1 ]
YOUNG, FW [1 ]
机构
[1] UNIV N CAROLINA,LL THURSTONE PSYCHOMETR LAB,CHAPEL HILL,NC 27514
关键词
D O I
10.2307/3151111
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:1 / 13
页数:13
相关论文
共 37 条
[1]  
BOCK R, 1960, 25 U N CAR LL THURST
[2]  
CARROLL JB, UNPUBLISHED
[3]   ANALYSIS OF INDIVIDUAL DIFFERENCES IN MULTIDIMENSIONAL SCALING VIA AN N-WAY GENERALIZATION OF ECKART-YOUNG DECOMPOSITION [J].
CARROLL, JD ;
CHANG, JJ .
PSYCHOMETRIKA, 1970, 35 (03) :283-&
[4]  
CATTIN P, UNPUBLISHED
[5]  
CLIFF N, 1968, ORG BEHAVIOR HUMAN P, V3, P207
[6]  
Coombs Clyde H., 1964, THEORY DATA
[7]   VALIDATION OF DISCRIMINANT-ANALYSIS IN MARKETING-RESEARCH [J].
CRASK, MR ;
PERREAULT, WD .
JOURNAL OF MARKETING RESEARCH, 1977, 14 (01) :60-68
[8]   CLASSIFICATION FOR MARKET-SEGMENTATION - IMPROVED LINEAR-MODEL FOR SOLVING PROBLEMS OF ARBITRARY ORIGIN [J].
DARDEN, WR ;
PERREAULT, WD .
MANAGEMENT SCIENCE, 1977, 24 (03) :259-271
[9]  
DELEEUW, 1976, PSYCHOMETRIKA, V41, P471
[10]  
DELEEUW, UNPUBLISHED