ALTERNATING LEAST-SQUARES OPTIMAL-SCALING - ANALYSIS OF NONMETRIC DATA IN MARKETING-RESEARCH

被引：31

作者：

PERREAULT, WD ^{[1
]}

YOUNG, FW ^{[1
]}

机构：

[1] UNIV N CAROLINA,LL THURSTONE PSYCHOMETR LAB,CHAPEL HILL,NC 27514

来源：

JOURNAL OF MARKETING RESEARCH | 1980年 / 17卷 / 01期

关键词：

D O I：

10.2307/3151111

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：1 / 13

页数：13

共 37 条

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[29]

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[30] PRINCIPAL COMPONENTS OF MIXED MEASUREMENT LEVEL MULTIVARIATE DATA - ALTERNATING LEAST-SQUARES METHOD WITH OPTIMAL SCALING FEATURES [J].

YOUNG, FW ;

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DELEEUW, J .

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