TRANSMITTING SIGNALS TO CONSUMERS FOR COMPETITIVE ADVANTAGE

被引：58

作者：

BLOOM, PN ^{[1
]}

REVE, T ^{[1
]}

机构：

[1] NORWEGIAN SCH ECON & BUSINESS ADM,BERGEN,NORWAY

来源：

关键词：

D O I：

10.1016/0007-6813(90)90059-K

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

[No abstract available]

引用

页码：58 / 66

页数：9

共 17 条

[1] ADLER SJ, 1988, WALL STREET J 1102, P1
[2] [Anonymous], J MARKETING, V52, P2, DOI [10.1177/002224298805200302, DOI 10.1177/002224298805200302]
[3] BANKS JS, 1987, ECONOMETRICA MAY, P47
[4] Carlzon J., 1987, MOMENTS TRUTH
[5] CHO I, 1987, Q J EC MAY, P179
[6] STRATEGIC INFORMATION-TRANSMISSION
CRAWFORD, VP
SOBEL, J
[J]. ECONOMETRICA, 1982, 50 (06) : 1431 - 1451
[7] DARBY MR, 1973, J LAW ECON, P67
[8] FISHER C, 1988, ADVERTISING AGE 1114, P65
[9] GARY T, 1990, J CONSUMER RES MAR, P433
[10] JOSHUA L, 1985, J CONSUMER RES SEP, P245