CONSUMER AND OPINION RESEARCH: EXPERIMENTAL STUDIES ON THE FORM OF THE QUESTION

被引：15

作者：

Roslow, Sydney

Wulfeck, Wallace H.

Corby, Philip G.

机构：

来源：

JOURNAL OF APPLIED PSYCHOLOGY | 1940年 / 24卷 / 03期

关键词：

D O I：

10.1037/h0054790

中图分类号：

B849 [应用心理学];

学科分类号：

040203 ;

摘要：

引用

收藏

页码：334 / 346

页数：13

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[3] ROPER E, 1938, MARK RES, V8, P16
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[5] PHRASING THE QUESTION IN CONSUMER RESEARCH
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