NEW PRODUCT DEVELOPMENT FOR SERVICE COMPANIES

[1] Bateson J., 1979, CONCEPTUAL THEORETIC, P131

[2] BERRY LL, 1980, BUSINESS MAY, P24

[3] *BOOZ ALL HAM INC, 1982, NEW PROD MAN 1980S

[4] CAFERELL EJ, 1980, DEV NEW PRODUCTS REP

[5] DEARDEN J, 1978, HARVARD BUS REV, V56, P132

[6] Foxall Gordon, 1984, SERV IND J, V4, P1

[7] AN APPLIED SERVICE MARKETING THEORY [J]. EUROPEAN JOURNAL OF MARKETING, 1982, 16 (07) : 30 - 41

[8] Gronroos C., 1983, EMERGING PERSPECTIVE

[9] LANGEARD E, 1983, EMERGING PERSPECTIVE

[10] LOVELOCK CH, 1979, HARVARD BUS REV, V57, P168

[1] Bateson J., 1979, CONCEPTUAL THEORETIC, P131

[2] BERRY LL, 1980, BUSINESS MAY, P24

[3] *BOOZ ALL HAM INC, 1982, NEW PROD MAN 1980S

[4] CAFERELL EJ, 1980, DEV NEW PRODUCTS REP

[5] DEARDEN J, 1978, HARVARD BUS REV, V56, P132

[6] Foxall Gordon, 1984, SERV IND J, V4, P1

[7] AN APPLIED SERVICE MARKETING THEORY [J]. EUROPEAN JOURNAL OF MARKETING, 1982, 16 (07) : 30 - 41

[8] Gronroos C., 1983, EMERGING PERSPECTIVE

[9] LANGEARD E, 1983, EMERGING PERSPECTIVE

[10] LOVELOCK CH, 1979, HARVARD BUS REV, V57, P168