CONSUMER PERCEPTIONS OF PRICE, QUALITY, AND VALUE - A MEANS-END MODEL AND SYNTHESIS OF EVIDENCE

被引：5602

作者：

ZEITHAML, VA

机构：

来源：

关键词：

D O I：

10.2307/1251446

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：2 / 22

页数：21

共 134 条

[11]

Bellenger DN., 1976, QUALITATIVE RES MARK

[12]

Bishop W.R., 1984, PROGRESSIVE GROC MAR, P19

[13]

BONNER P, 1985, PERCEIVED QUALITY, P64

[14]

Bowbrick P., 1982, EUR J MARKETING, V14, P466

BRUCKS, M .

[16]

BRUCKS M, 1987, ASS CONSUMER RES ANN

[17]

Brunswick E., 1956, PERCEPTION REPRESENT

[18]

Chapman J., 1986, IMPACT DISCOUNTS SUB

[19]

COHEN JB, 1979, ANAL APPROACHES PROD

[20]

Court A.T., 1939, DYNAMICS AUTOMOBILE, P99