MANAGING THE SEARCH FOR NEW PRODUCT CONCEPTS - A STRATEGIC APPROACH

被引：18

作者：

MCGUINNESS, NW ^{[1
]}

CONWAY, HA ^{[1
]}

机构：

[1] UNIV CALGARY,CALGARY T2N 1N4,ALBERTA,CANADA

来源：

关键词：

D O I：

10.1111/j.1467-9310.1989.tb00653.x

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：297 / 308

页数：12

共 13 条

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[3]

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[4]

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[5] HOW NEW PRODUCT STRATEGIES IMPACT ON PERFORMANCE [J].

COOPER, RG .

[6]

Crawford M. C., 1987, NEW PRODUCTS MANAGEM

[7]

DONALDSON G, 1983, DECISION MAKING TOP, P79

[8] PRINCIPLES VS PRACTICE IN NEW PRODUCT-PLANNING [J].

FELDMAN, LP ;

PAGE, AL .

[9]

Lawrence Paul R., 1967, ORG ENV MANAGING DIF

[10]

LITTLE B, 1974, RIGHT NEW PRODUCT