DONT KNOW ITEM NONRESPONSE IN A TELEPHONE SURVEY - EFFECTS OF QUESTION FORM AND RESPONDENT CHARACTERISTICS

被引：22

作者：

LEIGH, JH ^{[1
]}

MARTIN, CR ^{[1
]}

机构：

[1] UNIV MICHIGAN,GRAD SCH BUSINESS ADM,ANN ARBOR,MI 48109

来源：

JOURNAL OF MARKETING RESEARCH | 1987年 / 24卷 / 04期

关键词：

D O I：

10.2307/3151390

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：418 / 424

页数：7

共 16 条

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