FAMILY INCOME EFFECTS ON MEASUREMENT OF CHILDRENS ATTITUDES TOWARD TELEVISION COMMERCIALS

被引：9

作者：

BEARDEN, WO ^{[1
]}

TEEL, JE ^{[1
]}

WRIGHT, RR ^{[1
]}

机构：

[1] GEN MILLS INC,DIV RED LOBSTER,ORLANDO,FL 32809

来源：

JOURNAL OF CONSUMER RESEARCH | 1979年 / 6卷 / 03期

关键词：

D O I：

10.1086/208772

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：308 / 311

页数：4

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[6] RELIABILITY OF A SHORT TEST MEASURING CHILDRENS ATTITUDES TOWARD TV COMMERCIALS
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