ASSESSING THE ROLE OF CONTINGENCY AWARENESS IN ATTITUDINAL CONDITIONING WITH IMPLICATIONS FOR ADVERTISING RESEARCH

被引：112

作者：

ALLEN, CT ^{[1
]}

JANISZEWSKI, CA ^{[1
]}

机构：

[1] UNIV FLORIDA, COLL BUSINESS ADM, GAINESVILLE, FL 32611 USA

来源：

JOURNAL OF MARKETING RESEARCH | 1989年 / 26卷 / 01期

关键词：

D O I：

10.2307/3172667

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：30 / 43

页数：14

共 68 条

[31] AWARENESS AND CONDITIONING OF ATTITUDES [J].

INSKO, CA ;

OAKES, WF .

JOURNAL OF PERSONALITY AND SOCIAL PSYCHOLOGY, 1966, 4 (05) :487-&

[32] AFFECT, ACCESSIBILITY OF MATERIAL IN MEMORY, AND BEHAVIOR - COGNITIVE LOOP [J].

ISEN, AM ;

SHALKER, TE ;

CLARK, M ;

KARP, L .

JOURNAL OF PERSONALITY AND SOCIAL PSYCHOLOGY, 1978, 36 (01) :1-12

[33]

Kahneman Daniel., 1973, ATTENTION EFFORT

[34]

KASSARJIAN HH, 1986, ADV CONSUM RES, V13, P6

[35]

KASSARJIAN HH, 1978, ADV CONSUM RES, V5, pR13

[36]

KROEBERRIEL W, 1984, ADV CONSUM RES, V11, P538

[37] ACTIVATION RESEARCH - PSYCHOBIOLOGICAL APPROACHES IN CONSUMER RESEARCH [J].

KROEBERRIEL, W .

JOURNAL OF CONSUMER RESEARCH, 1979, 5 (04) :240-250

[38] THE ROLE OF ATTITUDE TOWARD THE AD AS A MEDIATOR OF ADVERTISING EFFECTIVENESS - A TEST OF COMPETING EXPLANATIONS [J].

MACKENZIE, SB ;

LUTZ, RJ ;

BELCH, GE .

JOURNAL OF MARKETING RESEARCH, 1986, 23 (02) :130-143

[39]

MACKLIN MC, 1986, ADV CONSUM RES, V13, P198

[40] RECENT DEVELOPMENTS IN CLASSICAL-CONDITIONING [J].

MCSWEENEY, FK ;

BIERLEY, C .

JOURNAL OF CONSUMER RESEARCH, 1984, 11 (02) :619-631

← 1 2 3 4 5 6 7 →