DECEPTIVE AND NONDECEPTIVE CONSEQUENCES OF EVALUATIVE ADVERTISING

[1] Aaker D. A., 1974, CONSUMERISM SEARCH C, P137

[2] Aaker D.A., 1975, ADVERTISING MANAGEME

[3] [Anonymous], 1969, SOCIAL PSYCHOL

[4] APPLICATIONS OF CONSUMER INFORMATION-PROCESSING RESEARCH TO PUBLIC POLICY ISSUES [J]. COMMUNICATION RESEARCH, 1975, 2 (03) : 232 - 245

[5] ARMSTRONG GM, 1975, MSU BUS TOP-MICH ST, V23, P21

[6] ROLE OF COMPREHENSION IN REMEMBERING SENTENCES [J]. COGNITIVE PSYCHOLOGY, 1973, 4 (02) : 229 - 254

[7] SOME RELATIONSHIPS BETWEEN PERCEIVED GENERALITY AND AMBIGUITY IN A SET OF WORDS [J]. LANGUAGE AND SPEECH, 1974, 17 (OCT-D) : 305 - 311

[8] BETTMAN JR, 1979, INFORMATION PROCESSI

[9] BOGART L, 1978, J ADVERTISING RES, V18, P17

[10] NONVERBAL-COMMUNICATION IN MARKETING - TOWARD A COMMUNICATIONAL ANALYSIS [J]. JOURNAL OF MARKETING RESEARCH, 1977, 14 (02) : 169 - 180

[1] Aaker D. A., 1974, CONSUMERISM SEARCH C, P137

[2] Aaker D.A., 1975, ADVERTISING MANAGEME

[3] [Anonymous], 1969, SOCIAL PSYCHOL

[4] APPLICATIONS OF CONSUMER INFORMATION-PROCESSING RESEARCH TO PUBLIC POLICY ISSUES [J]. COMMUNICATION RESEARCH, 1975, 2 (03) : 232 - 245

[5] ARMSTRONG GM, 1975, MSU BUS TOP-MICH ST, V23, P21

[6] ROLE OF COMPREHENSION IN REMEMBERING SENTENCES [J]. COGNITIVE PSYCHOLOGY, 1973, 4 (02) : 229 - 254

[7] SOME RELATIONSHIPS BETWEEN PERCEIVED GENERALITY AND AMBIGUITY IN A SET OF WORDS [J]. LANGUAGE AND SPEECH, 1974, 17 (OCT-D) : 305 - 311

[8] BETTMAN JR, 1979, INFORMATION PROCESSI

[9] BOGART L, 1978, J ADVERTISING RES, V18, P17

[10] NONVERBAL-COMMUNICATION IN MARKETING - TOWARD A COMMUNICATIONAL ANALYSIS [J]. JOURNAL OF MARKETING RESEARCH, 1977, 14 (02) : 169 - 180