COMMUNICATIONS AND INDUSTRIAL SELLING

被引:29
作者
LEVITT, T [1 ]
机构
[1] HARVARD UNIV,CAMBRIDGE,MA
关键词
D O I
10.2307/1249666
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:15 / 21
页数:7
相关论文
共 5 条
[1]  
BAUER, 1963, PUBLIC OPINION QUART, V27, P83
[2]  
BAUER, 1964, AM PSYCHOL, V19, P319
[3]   The Influence of Source Credibility on Communication Effectiveness [J].
Hovland, Carl I. ;
Weiss, Walter .
PUBLIC OPINION QUARTERLY, 1951, 15 (04) :635-650
[4]  
Hovland CI, 1949, EXPT MASS COMMUNICAT
[5]  
LEVITT T, 1965, INDUSTRIAL PURCHASIN